Institution- Exhibition and Distribution

Exhibition:

Exhibition is the retail branch of the film industry. It involves not the production or the distribution of motion pictures, but their public screening, usually for paying customers in a site devoted to such screenings, the movie theater. The cinema and the screening of the film has a big influence on the experience of the film. Exhibitors to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over the box-office success and, more importantly, the reception of films
Some of the famous exhibitors in London that we may want to exhibit our film may include:

• Cine world-

• Vue-

• Odeon-

 


Distributors:

Film distribution involves launching and sustaining films in the marketplace.  Because the film business is product driven, Film Distributors must connect each film they release with the widest possible audience. Distributors must be strategic and knowledgeable about promotion and publicity in order to entice audiences to see their films for this they may also need to collaborate with exhibitors and film production. 
popular distributing companies are :

• Warner Bros,
• Walt Disney Pictures
• Sony Pictures
• Paramount Pictures
• 20th Century Fox

Film questionnaire - For focus group

Film questionnaire 

what is your age group?

-Under 12    [  ] 

- 12- 15        [  ]

- 16-18         [  ]

- 19-25         [  ]

- 26-40         [  ] 

- 41-49         [  ]

- 50+

which gender are you?

- Male          [  ]

- Female       [  ]

what is your two favorite types of genre?

- Action       [  ]

- Adventure [  ]

- Comedy    [  ]

- Drama       [  ]

- Horror       [  ] 

- Sci-Fi         [  ]

- Romance    [  ]

- War Films  [  ] 

what is your favorite way in watching a film?

- TV            [  ]

- DVD         [  ] 

- Cinema     [  ] 

- Online      [  ]

Narrative

Considering the theme of the movie, narrative is the way a story has been put together. A story is a seqeunce of events known as a plot and the narrative is the way these events have been put together to present to the audience. 
The technical Codes in the narrative include: anything to do with camera angles and movement, lighting, sound, props, shot framing and composition, design and layout and editing. these manipluate what the Audeince feels, e.g. sound effects may affect the audiences reaction , lighting and low and high angles may influence what the audeince feel about whats going on.
Verbal codes use  language - written and spoken - and signs contained in graphics. We learn a lot about a narrative from what we are told in this way, but the best narratives show rather than tell, leaving the audience to draw their own conclusions.
Symbolic codes are stuff that we decode ourselves to have our meaning to it , for example a lady in a nice dress in an expensive car ,holding a bag may symbolise shes rich.
Structure suggested by Tzvetan Todorov suggests that all narratives follow a structure with three steps. They begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored. This may be shown through trailers as well as the actual film.

Example:
Taken 2008
Director: Pierre Morel

Equilibrium: A father sends his daughter around europe for holiday with friend.

Distruption:  The daughte and her friend get trafficked as sex slaves.

Recognition: The father finds out before hand through his daughter being on the phone to him, he leaves his house and starts the search with help from different people , travels around europe looking for her.

Repair: He fights the enemy, finds his daughter and goes home.

New equilibrium: Everything is now at peace and life is back to normal.

Movies of action genre

Mission Impossible:



 
This film demonstrates the genre of action , it contains

• violence
• hero solves problem
• male hero
• chase
• dramatic sounds
• fast paced editing
• big location
• risks
• good triumphs over evil

ETC

Another film of the same genre :






The codes and conventions of this movie are similar to the one above:

• male hero
• violence, killing
• chase
• dramatic sounds
• fast paced editing 
• risk taking
• good triumphs over evil
• big location
• hero solves a problem

ETC

Genre - Codes and Conventions

As investigated through Wikipedia,"In film theory, genre (or) refers to the method based on similarities in the narrative elements from which films are constructed.''

our Genre is Action, this may consist of chase and adventure.
codes are the tools the director may use to make the film this may include camera angles, music, costumes, framing, script and many more. conventions is the way the tools (codes) are used. This helps us understand which character is playing what role in the story. Indeed, the way these codes are used can manipulate our feelings towards a character and also show importance of each character in the story.
Audio codes:
Audio codes deal with everything we hear in the film. This may include background music, sound effects , spoken words. spoken words may include:

• What words are spoken
• Who is speaking - an actor, or a voice-over
• How the words are spoken - accents, slang, formal or foreign language
• The use of silence; we hear this too.

Symbolic Codes
Symbolic codes may include what the character wears and looks like which may represent a particular personality e.g. wearing dark clothing may represent a Gothic person. Body language and facial expressions may also symbolise a particular personality.

Technical codes
Technical codes may consist of camera angles, framing, film making , short duration etc


Codes and conventions of our chosen genre:
Our chosen genre is action, codes and conventions of this genre:

• violence,killing,guns
• chases
• powerful violent heroes 
• big/exotic locations
• luxury, cars, clothing accessories
• good triumphs over evil
• hero uncovers/solves a problem
• risk taking
• hero is mostly male
• close ups , key lighting
• fast paced editing
• predictable chain of events - cause and effect
• dramatic sounds

all these codes and conventions may be a part of our title sequence.

Examples of Title Sequences

This title sequence shows what should be expected of a traditional title sequence, it contains:

• action in the background
• pictures/ animation /Photoshop
• music 
• credits in a particular order , starts off with the production company's name, with the main actors name and then the film name.
• The title sequence matches to the genre of the movie which is chase ,gangster and action and it also gives information on the movie which creates an atmosphere on  what the movie is about.

 Another title sequence:


This title sequence is different to the one above

• the credits are in a different order , it starts with the title , actors names and then back to title and 'created by'
• music is much faster 
• there's not much pictures but fast paced action with the credits , there's some Photoshop included

This title sequence shows parts of the scenes as the credits continue and it gives an idea of what this may contain.

Credits in title sequences

Title sequences are what give information and add atmosphere to your work, if the title sequence is done very well it gives an image of professionalism. Title sequences may contain credits which are names of important people in the production and usually with some music , pictures or action in the background.
from the information gathered from Wikipedia i have found out that there's a common opening credits order which is :
"

• NAME OF THE STUDIO)

Name of the studio that is distributing the film and may or may not have produced it.

• (NAME OF THE PRODUCTION COMPANY)

Name of the production company that actually made the film

• (PRODUCER NAME) PRODUCTION or/and (director only) A FILM BY (DIRECTOR NAME)

Director's first credit, often "a film by XY or "a XY film".

• STARRING

 Principal actors,

• (FILM'S TITLE)

Name of the film.

• FEATURING

Featured actors

.

• CASTING or CASTING BY

Casting director.

• MUSIC or MUSIC COMPOSED BY or ORIGINAL SCORE BY

Composer of music.

• PRODUCTION DESIGN or PRODUCTION DESIGNER

Production designer.As a variation some of the below may be noted:

• SET DESIGN

• COSTUMES or COSTUMES BY or GOWNS (older movies)

• HAIRDRESSER

• MAKE-UP ARTIST

• SOUND RECORDING (older movies)

• VISUAL EFFECTS DIRECTOR or VISUAL EFFECTS BY

• EDITOR or EDITED BY

• DIRECTOR OF PHOTOGRAPHY

• PRODUCER or PRODUCED BY, EXECUTIVE PRODUCER

Producers, co-producers, executive producers, 

• BASED ON THE BOOK (PLAY, GRAPHIC NOVEL etc.) BY or FROM A PLAY/BOOK BY (older movies)

If based on a book or other literary work.

• BASED ON THE CHARACTERS BY or BASED ON THE CHARACTERS CREATED BY

If based on characters from a book or other media.

• STORY or STORY BY

Person who wrote the story on which the script is based, gets "story by" credit, and the first screenplay credit, unless the script made substantial changes to the story.

• WRITER(S) or WRITTEN BY

Screenplay writers

• DIRECTOR or DIRECTED BY

This information was found from Wikipedia to show the order of the credits and the expectations of a title sequence.

Feed the fish

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Feed the fish – Evaluation (peer assessment)

For mine and Alaa’s feed the fish I felt we done quite well but some things could have been improved.

Firstly the positive side of our sequence is that we had good match on action at the start of the sequence, things did go wrong as the time of the day had changed so it looked odd. Also we should have done more cuts near the end than pan the camera. I believe we could have improved this by shooting the same scenes at the same time to avoid change, we could have more match on action and avoid the dissolves and do more cuts and match on action. we also should have organised our scenes properly and make sure no other person is in the scene me must do retakes of scenes just in case one shot is wrong to edit in.

Overall I do believe we have learnt a lot and this made us think of our final sequence, but the audience did enjoy our sequence, I believe we’ll focus on our feedback and do better.

The Rock - camera movement sequence analysis

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The Rock – Camera Movement sequence analysis – Pan & Track

NAMES:  Samara Lodhi  Date:
1.	The scene starts with a camera close up of the man who’s Humvee is being stolen in the background. The use of close-ups allow us to focus on the man and less on the background as we focus on the man, we notice hat his vehicle is being stolen in the back it seems quite humorous as he is being arrogant about his vehicle and the smallest details as the vehicle is getting stolen. The audience may feel that a lot of things are happening at once.
2.	As the chase begins the, rather than a track or pan shot instead it cut to the next shot this frequent cutting of the scene as the chase begins heighten the sense of action. The action moves past us but does not pan this emphasises the sense of speed and the audience ay feel that the sequence has urgency and feel a sense of movement.
3.	As the action begins we see the sequence starting with a low angle shot which emphasises on the car and it gives an idea of what will happen next. As he gets in to car the shot is cut to the inside of the car , where we see him pull the gear and the scene is cut.
4.	The scene is cut to the outside of the car and the camera is at a low angle it stays where it is as the action moves away from us. The speed of the car emphasises the feeling of fast paced action about to begin this may also make the audience feel that the sequence has urgency. It then cuts to inside the car and shows the characters facial expressions as he hurries.
5.	This sequence starts with the camera dropping down from a higher level to mid level where the action is going past, this is a fast pan as the action goes past us, this emphasises the feeling of fast paced action. The scenes then cuts inside the car. The scene is cut outside the car we see the yellow car and it seems like the camera is attached to the car as its moving with the action. We see car crashes and frequent cutting which heightens the sense of action and tension during the sequence. We tracking and panning shots through the cutting.
6.	We see the camera inside the car to give the feeling as if its part of the action the shot is cut and we see the characters and their facial expressions and read emotion as the man is tensed and in a hurry.
7.	The camera is placed at a low angle at a worms eye view shot as the car jumps from the height , it then cuts to the characters facial expressions , there’s a lot of cutting further on to show where the action is going as well as showing the cars that follow at a low angle. So many cuttings emphasise the action as well as the danger and tension
8.	As this sequence starts we see the characters facial expressions, still tensed. We then see a fast track towards the road signs and we see the camera attached to the car as if it’s part of the action, we see pan and low angle shots and lots of cutting which heightens the sense of action , danger and tension.